Heyrikko is a personal brand built to represent the profile of a graphic designer from the inside out. The challenge was to translate intangible attributes — creativity, dynamism, expressiveness — into a visual system that was recognizable and coherent without falling into the generic codes of the creative field.

The process started with research rather than sketching: an internal exploration of values and personality, and an external one of perception and references. This defined every decision — from the color to the illustrated character — ensuring that the system not only looks good, but also says something true about the person who carries it.