The Warriors Festival is the annual gathering of Los Guerreros de Acapulco, a musical group that is part of the folklore community of Guerrero. The folklore community rarely has its own event to coexist and celebrate its roots.

For this edition, held in Acapulco de Juárez, the intention was to make it big: 12 continuous hours of activity, a solid visual identity, and a total organization of the event that would attract more public than ever before.

We developed the branding, the visual identity system, the social media communication strategy, and the complete logistical coordination — from suppliers to field production — translating Guerrero's folklore into a recognizable system full of roots. The result was an event with more than 600 attendees and coverage in municipal media.